To add fuel to the fire, here's a snippet from a larger piece on falsifiability from Sean Carroll (Cal Tech cosmologist). The whole post is here. I find lots to disagree with in the larger post, but I find the tone about Popper (or naive Popperians) quite congenial. Note his use of 'cudgel,' 'charge,' and the 'don't have to think too hard.'
"The falsifiability question is a trickier one, to which I will not do justice here. It’s a charge that is frequently leveled against string theory and the multiverse, as you probably have heard. People who like to wield the falsifiability cudgel often cite Karl Popper, who purportedly solved the demarcation problem by stating that scientific theories are ones that could in principle be falsified. (Lenny Susskind calls these folks the “Popperazzi.”) It’s the kind of simple, robust, don’t-have-to-think-too-hard philosophy that even a scientist can get behind. Of course, string theory and the multiverse aren’t at all the kinds of things Popper had in mind when he criticized “unfalsifiable” ideas. His bugaboos were Marx’s theory of history, Freudian psychoanalysis, and Adlerian psychology. The problem with these theories, he (correctly) pointed out, was that they told stories that could be made to fit literally any collection of data. Not just “data we could realistically acquire,” but absolutely anything you could imagine happening in the world. That’s completely different from the examples of string theory or the multiverse, which clearly are saying something concrete about the world (the ultraviolet completion of quantum gravity, or conditions in the universe far outside our observable region), but to which we have no experimental access (or almost none). Of course, there’s also the issue that the demarcation problem is a lot trickier than naive Popperianism makes it out to be, but that’s another discussion. The right strategy, once again, is to look at what actual scientists would do or are doing. When faced with difficult problems concerning quantum gravity or the early universe, they follow precisely the outlined program: they invent hypotheses and try to see which one is the best explanation for the data. The fact that the data are relatively crude (the existence of gravity and gauge theory, the known cosmological parameters) doesn’t prevent it from being science."