The LSA has embarked on an initiative to publicize work in linguistics to the wider scientific and popular community. If done well, this could really be helpful. The program is described here. An interim progress report is here. I am not personally impressed with the range of stories that have been provided to data as IMO they do not yet showcase what linguists are mostly doing. However, I have been assured (and I believe) that the LSA is very open to suggestions as to topics to be covered (I have made several of my own). Now, why do I mention this?
Well, this kind if initiative costs money. At the bottom of the page linked to above are listed the linguistic departments that have stepped up to help this initiative along. You will notice two things about this list. First it is short. Very short. I am happy to report that UMD, U MICH, Stanford, Indiana U, Ohio State, Purdue and Oklahoma State have stepped up. But that means that many did not, including some of our more prominent departments (e.g. MIT, Harvard, UCLA, Berkeley, U Wash, U Chicago, U Conn, U Del, Cornell, NYU among others). Why not? I know that funds are scarce, but the only way to start promoting what we do in the larger scientific community (and avoid having David Pesetsky have to lament our poor public showings sometime again in the near future) is to support initiatives that try to make our work better known. We should all be delighted that the LSA is taking this problem seriously and trying to do something constructive about it. So, please encourage your departments to make supporting this a priority.
To end, Thx to the LSA for doing this. Thx to the small generous band of departments that have already contributed (and will continue to do so, maybe even more generously!) and exhortations to the big departments that have heretofore sat back to start contributing to this initiative that will benefit us all. Given generously and often; or at any rate, make a multi year commitment to the initiative so that we can give it a fair chance of success.